Trailblazer
Co-Recipients Josue Solano, CEO of BBC International and Seth Campbell, Corporate President of BBC International
BBC International is a global footwear powerhouse built on five decades of innovation, strategic partnerships, and brand-building excellence. Founded in 1975 by industry visionary Bob Campbell, BBC quickly established itself as a leader in licensed and character footwear, becoming known for its entrepreneurial spirit, creativity, and trend-setting approach. Today, under the leadership of corporate president Seth Campbell and CEO Josue Solano, the company has evolved into a diversified portfolio, multi-category business spanning entertainment, lifestyle, athletic, and luxury brands. BBC’s world-class operating model—supported by dedicated design, full-service sourcing, and a global distribution network reaching more than 85 countries—continues to power successful partnerships with iconic names including Off-White™, Polo Ralph Lauren, Michael Kors, DC Shoes, and more.
With an expansive owned-brand platform featuring Heelys, Simple, DVS, and Feiyue, BBC remains committed to delivering compelling products, emotional storytelling, and best-in-class execution across all channels. The company’s culture—deeply rooted in communication, respect, integrity, passion, and community—has shaped its reputation as a trusted partner to global retailers and licensors alike. BBC’s next chapter is defined by strategic expansion, category diversification, and a forward-looking vision guided by innovation and agility. With scalable infrastructure, a strong leadership team, and an unwavering dedication to quality, BBC International continues to redefine what’s possible in the global footwear market—staying true to the legacy that has shaped its first 50 years while boldly paving the way for the next.
