Company of the Year
Fabletics
Adam Goldenberg, Co-Founder and CEO, accepting
Founded in 2013, Fabletics is the world’s largest digitally native activewear brand, blending style-driven design and proprietary technology to deliver personalized, high-performance lifewear to more than 3 million active customers. In this Q&A, we speak with co-founder and CEO Adam Goldenberg about scaling profitably through innovation, AI-driven personalization, and disciplined omnichannel growth.
As Fabletics moves into the latter half of the 2020s, what initiatives or priorities will be key to reaching its 2030 objectives?
2025 was an incredible year for Fabletics in which we delivered ~$1B in net revenue, grew to 120 stores globally and served over 3 million active customers worldwide. Last year, we set a bold five-year goal to double revenue and quadruple EDITBA. Just one year in, I’m pleased to share that we’re exceeding those expectations and tracking ahead of plan, reinforcing confidence in our long-term strategy. Looking ahead, our focus remains on product innovation, disciplined retail growth, strategic global expansion and continuing to be a leader in technology and AI to scale profitably. With strong momentum and significant runway ahead, we’re well positioned to continue delivering sustainable growth through 2030 and beyond.
What is one word or phrase that defines Fabletics’ outlook for 2026?
Our vision is to be the most innovative and customer-obsessed active lifewear company on the planet—known for delivering fashion, function, and fit all at an incredible value. In 2026, our focus is to continue seamlessly integrating digital and physical retail to create experiences that truly complement one another. Technology will allow us to serve our members with greater precision and personalization, while our physical spaces will continue to foster connection, community, and brand engagement.
Just as the American Image Awards through AAFA brings fashion leaders together, how does industry-wide collaboration support your business goals and growth?
Industry-wide collaboration is essential to driving meaningful innovation at scale across product development and design, manufacturing, supply chain, and sustainability. At Fabletics, we believe collaboration strengthens, not dilutes, competitive advantage by raising standards across the industry. By working together, we can build a more agile, responsible, and profitable ecosystem that benefits brands, partners, and consumers alike.
Fabletics is a leader in championing technology that delivers a highly personalized shopping experience. How does the company plan to explore AI as it continues to penetrate the retail space?
Fabletics has invested in a proprietary technology stack that we view as a true competitive advantage. Today, we use AI across multiple functions, including product, visual merchandising, and store operations, and will continue to test new use cases in pursuit of a simpler, smarter, and more enjoyable shopping experience for our customers. As AI continues to evolve, we’re focused on deepening personalization across the customer journey. Powered by our unique membership model and billions of rich data points, we’re leaning into AI to deliver more relevant 1:1 marketing at scale.
Looking ahead, what would success look like for the fashion industry when it comes to advocating diversity and inclusivity?
We believe there is still meaningful work to be done when it comes to creating authentic representation in the fashion industry. Success to us would mean our industry’s workforce reflects society across race, gender, abilities, ages, backgrounds, and more. Success ultimately means creating an industry that includes and empowers everyone.
As the world’s largest digitally native activewear brand, how does Fabletics keep pushing forward and challenging itself to keep it fresh?
Everything starts with the product. We are going to continue to innovate our proprietary fabrics and obsess about quality and fit to continue evolving activewear beyond the gym into every aspect of daily life. And do it all at an accessible price. As part of that effort, we pride ourselves on authentically connecting with our members and listening to what they want via “Meet the Member” events, surveys, focus groups, and more. For example, their feedback is what led to the development of our successful scrubs business, and we will continue to look for opportunities to expand into adjacent categories that make sense for us, and that our members want to see from us. Roughly 95 percent of our revenue comes from our members, and nearly half of our VIP members have been with Fabletics for over two years, so we’re confident in this strategy as we keep pushing forward.
Get your table or ticket(s) to support Fabletics and the future of the industry! We look forward to an incredible 50th anniversary celebration on April 21!