Harlem's Fashion Row
Brandice Daniel, CEO and Founder, accepting
Proud fashion outsider and Memphis native, Brandice Daniel, is founder and CEO of Harlem’s Fashion Row (HFR) and ICON360. Her love for fashion began at an early age as she went along to the fabric store with her mother and spent hours reading Vogue magazine. She went on to study fashion merchandising at the University of Tennessee-Chattanooga. She has experience in production, securing sponsorships, and fashion buying and merchandising.
Brandice created HFR in 2007 to bridge the gap between multicultural designers and the fashion business by providing opportunities to showcase their skills and abilities in an industry that is often non-accessible to them through fashion shows and other events.
Throughout the years, Brandice has not slowed down and many have taken notice of her talent and growth. She has been featured in WWD, Harper’s Bazaar, NY Times, Good Morning America, ESSENCE Magazine, BET, Vogue, and more. Brandice has been a guest judge on Project Runway, a guest on the Drew Barrymore Show, and is a member of Gucci’s Changemakers Council. She’s also shared her talent as a speaker at Ted X Memphis, the Forbes 30 Under 30 Summit, and the Forbes CMO Summit.
Brandice has led collaborations, while creating opportunities for designers, with brands like Banana Republic, Janie and Jack, American Girl, and the most historic, Nike and Lebron James. The HFRxLBJ16 shoe was the first Lebron sneaker designed by and for women, and it sold out in less than five minutes.
Brandice’s faith is what has kept her grounded and the foundation of the success of HFR. Her life’s work has been based on not taking no for an answer. That’s why she became a cliff jumper, because when she takes that leap of faith, the possibilities are endless.
When she’s not being an entrepreneur, speaker, and author, she’s a wife to Rich and mother to her beautiful little Sky Grace.
As we count down to the awards, AAFA asked Brandice about her goals for 2023, HFR’s partnerships, and hurdles that she’s overcome.
Learn more, in her own words.