Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Brands are already using AI to dramatically improve supply chain traceability, allowing them to clear borders faster and with fewer delays. Is your company exploring the future of supply chain intelligence and trusted trade?
Join AAFA and Altana to explore how apparel brands are moving past manual supplier verification to gain unprecedented visibility deep into multi-tier value chains.
This technology allows companies to proactively identify hidden connections and satisfy the urgent demands of evolving forced labor laws. The session will detail how a secure, digital Product Passport eliminates costly, 45-day detentions by U.S. Customs and Border Protection (CBP), enabling pre-validation and smooth trade. Discover how advanced data analytics protects brand reputation and provides the strategic agility needed for responsible sourcing and customs efficiency.
Attendees of this webinar will learn:
- How to use AI to reduce multi-tier supplier vetting from weeks to minutes, allowing for quicker sourcing decisions.
- To understand how to trace connections through complex value chains to proactively identify risks like connections to restricted regions.
- How utilizing a digital Product Passport enables pre-validation with CBP, avoiding detention delays and significant costs.
Speakers:
Amy Morgan
Vice President, Trade
Altana
Amy Morgan is the Vice President, Trade at Altana. She leads global trade and compliance solutions for the enterprise and public sector alike, serving customers like Boston Scientific, L.L.Bean, Maersk, US Customs and Border Protection, and the UK Department of Business and Trade. Amy is a Licensed US Customs Broker with over two decades of experience working in international trade and compliance. Prior to Altana, Amy created Avalara’s cross-border business unit, and has managed global trade and customs compliance operations for Amazon, Costco Wholesale, Nordstrom, and Microsoft.
Curran Boomer
Senior Product Manager
Altana
Curran Boomer is a Senior Product Marketing Manager at Altana. He leads product marketing for Altana’s enterprise solutions across both compliance and resilience. Prior to Altana he worked in product marketing at Dealpath, The New York Times, and Harvest.
AAFA Host:
Beth Hughes
Vice President, Trade and Customs Policy
AAFA
Beth Hughes is responsible for AAFA’s advocacy strategy on international trade and customs issues impacting the apparel and footwear industry. Beth oversees AAFA’s Trade and Customs Committee and leads the Coalition of Economic Partnerships in the Americas (CEPA). Beth also serves as a Cleared Advisor on the Industry Trade Advisory Committee 13: Customs Matters and Trade Facilitation advising the U.S Department of Commerce and the U.S. Trade Representative. Before joining AAFA, Beth worked at the International Dairy Foods Association and the USA Rice Federation covering agricultural trade policy issues. Beth earned a Bachelor of Arts degree in political science at George Washington University and received a Master of Arts in international affairs from Florida State University.
Unable to join on February 11?
Register for the webinar to receive an email containing the direct links to access the recording and the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.
CONTACT | QUESTIONS
Stephanie Paendong